An industry culture scan is a survey and analysis of the organisational cultures within the companies belonging to that industry. The purpose of a culture scan is to gain insight into the common values, standards, attitudes, behaviours and working environments that characterise companies in the sector. This scan helps both the industry organisation and individual companies to better understand and improve the cultural dynamics within the industry and their own organisation, respectively.
Participation in a culture scan offers numerous benefits for companies that are members of the trade association. Possible reasons to participate are:
Understanding Own Organisational Culture
You will gain an in-depth understanding of the values, norms and behaviours within your organisation, which is essential for targeted improvements. By participating in the culture scan, you can compare your organisation's culture with that of other companies in the industry. This helps to understand where your organisation stands and which areas can be improved.
Identification of Strengths and Weaknesses
Recognition of your culture's strengths that you can further strengthen and leverage. Identification of weaknesses that may be barriers to growth, innovation or employee satisfaction.
Improving work climate and employee engagement
Understanding factors affecting employee satisfaction and engagement, which helps create a positive and motivating work environment Reduce employee turnover by understanding and responding to the cultural aspects that affect employee retention.
Strengthening Reputation and Image
A strong and positive organisational culture contributes to a better image of your organisation, which is attractive to potential employees.
Learning from the Sector
Participation provides an opportunity to gain insight into common cultural trends and challenges within the sector.
As a trade association, there are several strategic and operational reasons to conduct a culture scan of its members.
Understanding industry culture
By conducting a culture scan, the industry body gains insight into the common values, norms and behaviours within the industry. This helps in understanding the cultural dynamics affecting members' performance and well-being.
Supporting Members
The results of the culture scan enable the trade association to offer targeted advice and support to members who want to improve their organisational culture. Identification of common cultural challenges can lead to the development of targeted training and workshops to address them.
Improving industry competitiveness
By helping improve the organisational culture of members, the industry association can contribute to a more competitive and attractive sector for talent. A positive and innovative culture can contribute to the growth and success of the entire sector.
Strengthening the reputation of the trade association
By actively working to improve organisational cultures within the sector, the industry association strengthens its position as an authority and committed partner for its members. Conducting a culture scan and providing valuable insights and support increases the value of membership for member organisations.
Sectoral Health Monitoring
Regular culture scans enable the industry organisation to monitor the health of the sector and intervene early on negative trends. By continuously working on cultural improvements, the trade association can contribute to the sustainable development of the sector.